Swiggy Dineout

Swiggy, a favorite in food delivery, decided to offer something different to the sophisticated tastes of its target audience. A platform featuring a special selection of artisanal, and rare food items. It wanted to create a high-end grocery experience that would catch the eye of foodies seeking unique finds. Markenzo Worldwide was brought in to devise a standout brand identity for the brand. We developed a bespoke, appealing design that underscored quality and exclusivity. Our storytelling focused on distinct products for the customers craving something extraordinary. We launched Swiggy Handpicked as an invite-only pilot program, putting Swiggy at the cutting edge of the premium online grocery scene. Even though the service was paused, the branding and insights we formulated still guide Swiggy's future projects in this space.